China News Agency, Shanghai, January 3 (reporter Jiang Yu)-Nielsen IQ3, a world-renowned consumer research and retail monitoring company, released a white paper on China's daily chemical industry, saying that in the field of daily chemicals, Chinese consumers' sense of identity with domestic products is becoming increasingly prominent.

white paper, in the daily chemical industry, China has many brands with a long history. With the strong return of cultural confidence, traditional domestic products are ushering in new development opportunities. Increasingly rich media forms promote diversified and innovative marketing methods, and some young domestic brands take advantage of the rapid rise, further stimulating consumers' enthusiasm for domestic products. At the same time, the packaging that integrates the national tide and national style elements also brings refreshing surprises to consumers, and is favored by more and more consumers.

Nielsen IQ shows that from November 2022 to October 2023, online sales of shampoos that clearly state "domestic products" in the product description increased by 138.7 from November 2021 to October 2022, conditioners increased by 74.2, and feminine hygiene products increased by 160.3; online sales of toothpaste, which clearly states "national tide" in the product description, increased by 69.6 per cent, detergent by 31.6 per cent and body toiletries by 28.7 per cent.

2023, China's daily chemical industry shows a steady upward trend, and online channels are the main driving force for the omni-channel growth of the daily chemical industry. According to Nielsen IQ omni-channel retail data, from November 2022 to October 2023, online channels led China's daily chemical industry to grow by 2.4 at a growth rate of 11.3 percent. In terms of categories, household paper and hair washing and protection, the two largest sales categories, have become the main driving force for the growth of the daily chemical industry. The continued demand for health also keeps the category of clean clothes, clean environment and hand care growing.

Nielsen IQ China's e-commerce business, said: "Daily chemical products run through all scenes of life and are an important carrier for people to practice the concept of life. Consumers' longing for" exquisite "life is thousands of people and thousands of faces, which promotes the all-round upgrading of daily chemical industry. With the continuous changes in consumer demand, brand-new scenario marketing and content marketing have stimulated continuous change and innovation on the supply side of China's daily chemical industry, and the emerging new brands and products in the market have brought rich opportunities for the development of the industry." (END)