December 11, 2023 15:05 Source: China News Network

, Xinhua News Agency, Shaoxing, December 11 (Xiang Jing) What kind of industry can be spawned from soy sauce, a must-have product in the kitchen?

located in the south wing of the Yangtze River Delta, Zhejiang Shaoxing Keqiao Anchang because of water and prosperity, since ancient sauce culture flourished. For thousands of years, the traditional sauce culture has been affecting the development of Jiangnan ancient town, giving birth to the unique sauce industry.

Sauce meat, sauce duck, dried fish with sauce... Into the winter, Anchang ancient town is very lively, sauce flavor is fragrant, and every household living near the water is covered with "sauce" in front of the window and along the street porch, and one by one "sauce boss" is busy attracting guests.

tourists pick sauces. Photo courtesy of Anchang Street

this is the most beautiful scenery of the ancient town in winter. Not only in the local area, small sauce products also take off by "plane" to fragrance the world. For example, in early 2023, it entered Hangzhou Xiaoshan International Airport and set up a special counter for "Anchang Courtesy" sauce products, with sales rising all the way. During the "Eleventh" Golden Week alone, the counter carried out 6 replenishment trips, and the sales of soy sauce duck alone reached more than 100000 yuan, an increase of 226 from the previous month.

, with the gradual opening of the "new window" for sales, Anchang sauce products have become more and more popular with tourists at home and abroad. The rapid "circle powder" of sauce flavor cannot be separated from the new measures taken by the local government and sauce products enterprises to break through the traditional production and marketing thinking, upgrade production equipment, set up experience workshops, participate in exhibitions and sales, and promote the high-quality development of the industry.

, it is understood that there are more than 330 enterprises, small workshops and circulation operators related to sauce goods in Anchang street. In order to expand and strengthen the sauce products industry, since November 2022, Anchang Street and Keqiao District Sauce Drunken Products Association have promulgated a number of measures and set up a special class to promote the inheritance and development of Anchang Sauce Drunken Products. At the same time, through the renovation of a batch, standardize a batch, upgrade a batch of small food workshops, upgrade 40 small workshops, polish the traditional "golden business card".

"safety clearance" is an important hurdle in the development of the sauce industry, and it is more related to the "safety on the tip of the tongue" of the people ".

"We have incorporated all stages of raw material procurement, processing and sales into sunshine digital supervision, so that raw materials can be traced back, production can be controlled, sales standards can be guaranteed, and after-sales can be guaranteed." According to the relevant person in charge of the Keqiao District Sauce Drunken Products Industry Association, in July 2022, the association will establish the first rapid testing center and shared laboratory for sauce drunk products in Keqiao District, sampling and testing sauce drunk products manufacturers, small workshops and circulation operators, so that consumers can eat at ease.

the first nine months of this year, a total of 1493 sampling tests were carried out by local merchants of sauce and drunk products, and 29 sampling tests were carried out, including pesticide residues, veterinary drug residues and abuse of food additives, with a total of more than 10,000 tests.

once, traditional sauce products were in a corner due to geographical restrictions and weak brand influence. In exploring the way to revitalize traditional industries, the local public brand of "Anchang Golden Sauce" was created, and WeChat sales applet was innovatively designed to expand online sales.

, in order to attract relevant enterprises to "touch the net", the local government will give corresponding subsidies to enterprises and workshops that update equipment, with a one-time subsidy of up to 500000 yuan. In addition, merchants whose sales on e-commerce platforms reach 15 million yuan will be given 1 per order. 5 yuan of logistics subsidies. "Many old customers place orders directly online every year, express delivery is also very convenient, and they can also enjoy preferential policies." A merchant in the ancient town of Anchang rejoiced. (END)